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Shenzhen

Building a hardware product from Shenzhen when you are three people

The region rewards small teams disproportionately — but only the ones that accept working the way it works, which is not the way a European product development works.

France → China

A small team has no purchasing department, no quality department and no budget for six months of specification. What it has is the ability to decide in an afternoon. In the Pearl River Delta that is worth more than headcount, because the constraint here is never capacity — it is how fast you can answer the questions the factory asks.

Five things that work at this size

  1. Start from what already exists. Find the product closest to yours and begin by understanding why it is built that way. Designing from a blank page is a luxury of companies with tooling budgets.
  2. Spend on one visit rather than on three months of email. A week on site early re-specifies the product better than any document exchange.
  3. Order a small first batch and sell it. Real buyers find the problems your test plan will not. A hundred units in customers' hands beats a thousand in a warehouse.
  4. Keep the tooling decision for last. It is the only step that cannot be undone cheaply.
  5. Write everything down, in both languages. A three-person team has no institutional memory; the document is the memory.

What breaks small teams here

  • Minimum order quantities that assume a company ten times your size — negotiable, but only if you ask early and explain the trajectory.
  • Cash locked in inventory. A batch that sells in nine months instead of three is how a viable product kills a viable company.
  • Attention. One founder cannot run production, sales and the product at once; something is being neglected and it is usually the factory.
  • Silence during the four weeks of production, which is exactly when a correction still costs nothing.

The asymmetry to exploit: you can change your mind in a day and your competitors cannot. That only pays off if your supplier hears the decision the same day — which is an argument for presence, not for more process.