China → Europe
Develop in France / Europe.
For Chinese companies ready to grow in France and Europe: structure, distribution, partners and a local presence that European buyers take seriously.
European buyers evaluate differently
The first surprise for most Chinese exporters is not the language or the regulation — it is the pace. European buyers move slowly at the start and fast at the end. Long silences are not disinterest; they are internal process.
The second is what they check. Compliance documents, a European point of contact, a reachable after-sales path, and a company that still exists in three years. Price matters — but it is rarely the thing that loses the deal.
What has to exist before you sell
- Conformity — CE marking and the technical file behind it, not just the logo.
- Data — GDPR applies to you the moment you handle European personal data.
- A local face — an entity, an agent or a representative who answers in European hours.
- A story that lands here — the positioning that works at home rarely transfers unchanged.
Translation is not localisation. A European buyer can tell within one paragraph whether a page was written for them or converted for them.
What we do on this side.
Setting up in France
Which form, when, and what it commits you to — without over-building too early.
Distribution & partners
Distributor, agent or direct — each has a different cost of being wrong.
Credibility in Europe
The signals European buyers look for, and how to have them before the first call.
Repositioning for Europe
Written for this market, in its language and its expectations.
Scan the QR code and write to us in Chinese — it is often faster than a form.
Three things are bought separately.
Selling in Europe is one project, but three parts of it are decided — and paid for — on their own. Each has its own page, because each has its own order of operations and its own way of going wrong late.
Questions we get on this.
What does a European buyer check before replying?
Who you are, whether the product may legally be placed on the market, and whether there is someone to answer once it is sold. European buyers evaluate differently — the checking happens before the conversation, not during it.
Do we need a company in France to sell there?
Not necessarily, but something has to exist before you sell: someone answerable in the European Union for the product, and a way for a customer to reach a person. Which legal form, and when, is a separate decision — the risk is building too much too early, or nothing at all.
Is translating our Chinese material enough?
No. Repositioning for Europe means writing for this market, in its language and its expectations — which is a different exercise from translating what convinced buyers at home.
Can we write to you in Chinese?
Yes. Coco works on this side in Chinese, and WeChat is usually faster than a form.
Scan the QR code and write to us in Chinese — tell us which of the three is blocking you today.